(This review first appeared in issue #62 of Shindig! magazine.)
Sweden in the 1960s had yet to prove itself as an international pop force yet this compilation shows it had a wealth of home-grown talent waiting in the wings to help its exportation of pop rival that of Volvo. The collection kicks off with a track apiece from pre-ABBA Agnetha and Anni-Frid before expanding into lesser known femme-pop territory. It's a stylistic smorgasbord ranging from funky soul grooves, breezy MOR, sassy girl group sounds to street-smart contemporary pop.
Sweden's pop industry clearly took its cues from Britain and the US as shown by a heavy reliance on covers: 'Summertime', 'Love Grows (Where My Rosemary Goes)', 'Gimme Little Sign', 'Music To Watch Girls (Boys?) By' and more are all given a Swedish language makeover. While some tracks may have had a whiff of cash-in at the time they sound remarkably fresh and spirited now. Proof the Swedes had much to offer before ABBA mania.